Texas Asian Cultures Museum

Brand Consistency & Marketing Strategy to Drive Awareness, Attendance, and Donations

Role: Marketing Director (Freelance)
Timeline: 2024 – 2025
Client: Texas Asian Cultures Museum
Scope: 100% solo — brand refinement, website development, event promotion, video & social content, paid ad campaigns

The Opportunity

The Texas Asian Cultures Museum had a mission to celebrate and educate the public about Asian heritage—but struggled with inconsistent branding, low visibility, and stagnant engagement. To grow its impact, the museum needed a unified visual identity, a modern digital presence, and a strategic marketing engine to attract visitors, fill classes, and secure community support.

My Approach

• Brand Consistency: Refined and standardized the museum’s visual identity across all touchpoints—ensuring cohesion in tone, color, and messaging.
• Website Development: Built a new, user-friendly WordPress site to showcase exhibits, classes, and donation opportunities with clear calls to action.
• Content & Campaigns: Produced engaging video content, social posts, and digital brochures using Adobe Creative Suite and Canva to highlight cultural programming.
• Paid Advertising: Launched targeted Google Ads and Meta Ads campaigns to promote classes and events to local and culturally curious audiences.
• Event Promotion: Designed full promotional suites for exhibitions and community events—driving attendance and media attention.

Tools: WordPress, Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), Canva, Meta Ads Manager, Google Ads

The Result

✅ Monthly class engagement grew from 200 to 1K+ visitors
📊 Events saw significantly higher turnout and community participation
🎁 Secured a $15,000 donation from H-E-B—attributed to increased visibility and professional branding
🤝 Transformed the museum into a recognized cultural hub in Texas