Foundational Brand Identity & Brand Board Development for a New Bar Concept

Role: Brand Strategist & Creative Director (Freelance)
Timeline: [Add if known – e.g., 2024]
Client: Southern Comfort Bar
Scope: 100% solo — brand strategy, visual identity, brand board creation, and brand-building guidance

The Opportunity

Southern Comfort Bar had a strong concept but no visual identity or brand direction. The owners knew they wanted a distinct vibe—but needed help translating that feeling into a cohesive, ownable brand. They brought me on to build the foundation: define their look, feel, and voice, and create a clear roadmap for consistency.

My Approach

• Brand Discovery: Led conversations to clarify the bar’s personality—warm, nostalgic, Southern-inspired, but modern and inclusive.
• Visual Identity: Developed a rough but compelling brand direction—logo concepts, color palette (rich earth tones, warm neutrals), typography, and mood references.
• Brand Board: Created a practical, easy-to-use brand board that served as a single source of truth for signage, social content, merchandise, and interior design.
• Brand Guidance: Walked the client through what a brand is—how it shows up in fonts, photos, tone, and customer experience—so they could confidently make future decisions.

Tools: Adobe Creative Suite (Illustrator, Photoshop), Canva, Moodboarding tools

The Result

✅ Delivered a clear, actionable brand foundation from zero
📊 Client gained confidence to move forward with signage, uniforms, and social launch
🛠️ Brand board became the go-to reference for all future creative decisions
🤝 Enabled the owners to communicate their vision to contractors, designers, and marketers