San Isidro Cook-Off

Brand Refresh & Event Storytelling for a Community BBQ Fundraiser

Role: Creative Lead (Freelance)
Timeline: 2023 – 2024 (Ongoing)
Client: San Isidro Church (Nonprofit Fundraiser)
Scope: 100% solo — logo redesign, print collateral, event signage, drone cinematography, video recap, social promotion

The Opportunity

The San Isidro Cook-Off is an annual BBQ competition where teams compete for buckles, medals, and champion trophies—all to raise critical funds for the local church’s community programs. But the event lacked a cohesive visual identity and promotional engine. To grow participation, attendance, and donations, it needed a refreshed brand and compelling content that captured the heat, heart, and hometown pride of the cook-off.

My Approach

• Logo & Brand Refresh: Redesigned the event logo to be bold, energetic, and competition-worthy—blending BBQ grit with community spirit.
• Print & Signage: Created flyers, vendor banners, entry signage, and on-site branding using Canva and Adobe Creative Suite for maximum local visibility.
• Drone & Video Production: Captured sweeping aerial shots of grills smoking and crowds gathering, then edited a high-energy recap video in Premiere Pro to showcase the event’s scale and joy.
• Social Promotion: Shared behind-the-scenes clips, competitor spotlights, and event highlights across social channels to build hype and drive next-year registrations.

Tools: Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), Canva, DJI Drone, Meta Social

The Result

✅ Delivered a unified, ownable brand identity for a beloved local tradition
🎥 Produced professional recap video used for church outreach and future sponsor pitches
📢 Increased local awareness through targeted print and social promotion
🤝 Supported consistent fundraising success for the church’s nonprofit mission