Rio Grande Podcast

Community-Focused Content Strategy to Grow a Local Podcast

Role: Content Creator & Video Producer (Freelance)
Timeline: 2025
Client: Rio Grande Podcast
Scope: 100% solo — video production, social content creation, audience outreach, and promotional marketing

The Opportunity

The Rio Grande Podcast was launched to amplify local voices and stories from the RGV community—but needed engaging, shareable content to build awareness and grow its audience. With no existing promotional engine, the show required compelling visuals and strategic digital content to connect with listeners across platforms.

My Approach

• Video Production: Filmed and edited dynamic promotional clips, episode highlights, and behind-the-scenes reels in a style that reflects the authenticity and energy of the RGV.
• Social Content: Created platform-optimized graphics and short-form videos for Instagram, TikTok, and Facebook using Adobe Creative Suite and Canva.
• Audience Growth: Developed a content calendar focused on community themes—local guests, cultural moments, and regional pride—to drive shares, follows, and listens.

Tools: Adobe Creative Suite (Premiere Pro, Photoshop, Illustrator), Canva

The Result

✅ Consistent, high-quality promotional content that elevated the podcast’s visibility
📊 Increased audience engagement through locally resonant storytelling
🎙️ Helped position the podcast as a trusted voice for RGV stories
🤝 Built a repeatable content system for ongoing episode promotion