Frontera Repair

End-to-End Brand & Digital Ecosystem for a Local Home Services Company

Role: Creative Lead & Marketing Strategist (Freelance)
Timeline: March 2025
Client: Frontera Repair
Scope: 100% solo — brand strategy, identity design, website development, marketing collateral, ad campaign setup, and operational integration with Angi and JobTread

The Opportunity

Frontera Repair was launching as a new home services company but had no brand identity, digital presence, or marketing system. To compete effectively and generate leads, they needed a complete, professional foundation—from logo to website to advertising—that would resonate with local customers and integrate seamlessly with operational tools like Angi (Angie’s List) and JobTread.

My Approach

• Brand Strategy & Identity: Developed a trustworthy, locally rooted visual identity—logo, color palette, and typography—that communicates reliability, expertise, and community presence.
• Website Development: Built a fast, mobile-optimized website using WordPress and Webflow, with clear service pages, contact forms, and lead-capture functionality.
• Marketing Collateral: Designed all print and digital assets—business cards, service flyers, vehicle decals, and social ad creatives—using Adobe Creative Suite and Canva.
• Paid Advertising & Growth: Launched and configured multi-platform ad campaigns across Facebook, Instagram, Google, TikTok, and Meta, targeting local homeowners with high-intent messaging.
• Operational Integration: Aligned brand voice and customer journey with Angi and JobTread workflows to ensure seamless lead-to-job conversion from first click to completed service.

Tools: WordPress, Webflow, Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, Meta Ads Manager, Google Ads, TikTok Ads, Angi (Angie’s List), JobTread

The Result

✅ Fully launched brand with cohesive identity across digital and physical touchpoints
📊 Live, targeted ad campaigns driving qualified local leads from day one
🛠️ Integrated system connecting marketing → lead capture → job management
🤝 Client equipped to scale operations with professional, ownable assets—and already generating service requests