Project Type
Branding, Logo Design, Website Design, Social Content, Video Production, Graphic Design
Client
Area956
Agency
Freelance
Role
Brand Strategy
Creative Direction
Marketing
Website Development
Content Creator
Video Production
Area956
Your Guide to the Rio Grande Valley
Role: Creative Lead
Timeline: 2017–2025 (conceived 2013)
Followers Grown: 0 → 250K+
Scope: 100% solo — strategy, design, dev, video, marketing
The Opportunity
The Rio Grande Valley lacked a consistent, high-quality digital platform celebrating its local culture, food, sports, and hidden gems. Area956 was created to become that voice—authentic, visual, and community-driven.
My Approach
- Brand Identity: Designed a logo and palette inspired by palm trees and RGV sunsets—warm, local, timeless.
- Web Presence: Built fast, mobile-first sites using Webflow, WordPress, and custom HTML/CSS/JS.
- Content Engine: Shot and edited 4K videos in a “local tour guide” style—documenting taquerías, games, festivals, and everyday life.
- Growth: Drove organic reach through consistent weekly content, smart repurposing (Reels/TikTok/YouTube), and hyper-local storytelling.
Tools: Adobe Suite (Premiere, Illustrator, Photoshop), Webflow, HTML5/CSS3/JS, Node.js, Meta Ads, Trello
The Result
- 250K+ followers across platforms
- Recognized as a trusted RGV media voice
- Hundreds of original videos and live events
- A fully self-sustained brand—no team, no budget, all passion
