Lone Star National Bank – Insurance Program Funding Proposal

Strategic Pitch Deck & Financial Model to Secure $250K Institutional Investment

Role: Lead Strategist & Creative (Freelance)
Timeline: Summer 2025 (June–July)
Client: Lone Star National Bank – Insurance Division
Scope: 100% solo — research, financial modeling, data analysis, narrative design, and presentation development

The Opportunity

Lone Star National Bank sought to launch a new insurance program but needed formal approval from the CFO and Board of Directors to secure $250K in funding. With no existing business case or visual pitch, the bank needed a compelling, data-driven proposal that clearly demonstrated ROI, market opportunity, and execution feasibility.

My Approach

• Financial Modeling & Analytics: Built detailed Excel/Sheets models projecting revenue, customer acquisition costs, break-even timelines, and 3-year profitability—proving the program’s financial viability.
• Strategic Narrative: Translated complex insurance and banking concepts into a clear, persuasive story tailored for executive decision-makers.
• Presentation Design: Created a polished, boardroom-ready pitch deck (Google Slides + Canva + Adobe Illustrator) with clean data visualizations, brand-aligned visuals, and executive summaries.
• End-to-End Ownership: Conducted market research, structured the business logic, designed every slide, and validated assumptions—guided only by high-level direction from the Insurance President and a third-party provider (who provided minimal input).

Tools: Google Workspace (Sheets, Slides), Microsoft Excel, Canva, Adobe Creative Suite (Illustrator, Photoshop), Data Visualization

The Result

• ✅ Full $250K funding approved by CFO and Board of Directors
• 📊 Proposal praised for its clarity, rigor, and executive-ready presentation
• 🤝 Client immediately re-engaged me for a follow-up project—now in active development
• 💡 Demonstrated ability to operate as a solo strategic partner in high-stakes financial environments