AMG Benefits

Brand Identity & Digital Ecosystem for a Federal Employee Insurance Provider

Role: Creative Lead (Freelance)
Timeline: 2025
Client: American Marketing Group (AMG) Benefits
Scope: 100% solo — full brand strategy, identity, print, and digital execution

The Opportunity

AMG Benefits needed a complete brand foundation to serve federal employees with tailored insurance solutions—but had no visual identity, messaging, or marketing assets. The client required a professional, trustworthy brand that could operate seamlessly across digital and physical channels from day one.

My Approach

• Brand Strategy & Identity: Developed a clean, credible visual system reflecting security, clarity, and public service—core values for federal workers.
• Logo & Collateral: Designed a versatile logo and created all physical marketing materials: benefit booklets, business cards, flyers, and presentation decks.
• Web Presence: Built a responsive, conversion-focused website to explain plans, capture leads, and establish legitimacy.
• Unified System: Ensured consistent typography, color, and tone across every touchpoint—online and offline.

Tools: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, Microsoft Office

The Result

• A fully operational brand launched in 2025
• Complete suite of print and digital assets ready for sales and outreach
• Professional identity that positions AMG Benefits as a trusted partner for federal employees
• Client now actively marketing and enrolling clients using all delivered materials